“This video was sort of a rebirth for me in that what you can expect from me in the future is not what you've always gotten with me in the past. The "Sex, Drunks & Hip Hop" version of Night Shield is done and this is the start of the next phase of my career.” - Night Shield.
Released in August of this year, “The Warning” is one of the latest music video releases from highly-acclaimed rapper Night Shield. Produced by Maniac The Siouxpernatural (another well-respected on Night Shield's label Night Shield Entertainment), the song brings quite the "slasher" film vibe - sampling an old Spider-Man vinyl record, which speaks even more to Night Shield’s overall style and persona with his passion for comic books, particularly Spider-Man.
The video capitalizes on this slasher-feel that the song brings by being essentially that. Many Night Shield Entertainment members, affiliates, fans, etc. act in the Jeff Zoss directed visual, half being partnered with Night Shield’s “Purge”-esque team that terrorizes of the other half of the actors in the video.
“...I came up with the concept of the video by trying to do something completely different from my other videos, the music I'm creating now is a lot harder than my previous stuff and I wanted the visuals to represent that switch in styles.” says Night Shield.
The thing I really appreciate about the music video as a whole is that it is unapologetically genuine. It’s not corny in its display of horror, mixed with that “savage” style that Night Shield has always displayed in his work. It’s a harder vibe for sure, but there’s no question whatsoever that it is still Night Shield. In watching this video, you know that the horror element isn’t just a gimmick, rather that it is something that everyone involved is actually into. In asking about his affinity to horror, Night Shield commented, “I remember the original "Poltergeist" movie ruining my life when I was a kid, "Halloween", "A Nightmare On Elm Street", "The Shining" those were all movies that played a big part in my early years. I've always been a fan of scary movies, but it wasn't until met Maniac that that passion really started spreading into my music. We had a song called "Demon Zombies From Outer Space" on his first album and I think that was the first time I really started incorporated horror themes into my music.”
With ironically many criticisms and challenges that are presented in being comfortable with having eccentricity in the realm of Indigenous media and art, I asked Night Shield about his music’s progression towards this harder style, and how collaborating with many different artists during his long hip hop tenure has helped a song/video like The Warning come about in the way that it did, “It was definitely more of a gradual thing, I was a part of the Sicfux movement that was happening in St. Paul a few years ago and that really delved us deeper into the whole Juggalo scene than we were before, and once we got in there it felt like we finally found our calling, these people really understood where we were coming from. I always felt like we were the odd balls in the music scene because we got props from the black crowds, but they never really rocked with us all that heavy, and the Native scene we were different from everyone because a lot of that scene feels like they are "holy're than thou", but when we went we got into that Juggalo crowd it was like, "Ah, we're home, this is where we need to be, these people are just like us.”
Without giving away too much, Night Shield’s daughter Lyric plays a really cool twist-role at the end of the video. In talking about her involvement, Night Shield expressed, “That was what the whole video was building to. I try to include my daughter in everything I do now, I feel it's really important to include her in everything since she's such a big part of my life. We have a lot of fun doing that kind of stuff and all her friends think it's cool and want to be in future videos and stuff, but I'm always like "I don't know if you're parents would appreciate this...ha ha", but she had fun doing it, it took some convincing to get her into it, but she was a natural once she got into it.”
Overall, the music video is a really good watch, the song is wicked, and I personally always have had anticipation for any of the releases coming from Night Shield.
“My next single is called "Bang Your Head" and features Maniac: The Siouxpernatural & the metal band Fluxxx. We'll be shooting the video for that very soon and I'm working on my next album right now also.” - Night Shield.
So be sure to check out the video, write a comment of what you think, and be sure to check out @NightShield on Facebook, Instagram, Snapchat (shoutout to the dope and often hilarious “Cooking with Gabe” series), and Twitter. And also @NightShizzle on YouTube.